GKSF has collaborated with with Centre for Digital Financial Inclusion (CDFI) to promote cash less transactions between merchants and consumers. State Bank of India and Federal Bank has partnered with GKSF to issue Digital GKSF Coupons to shoppers using the respective Bank Debit Cards. The Digital Coupons are entitled to Prizes in the Fortnightly Draw and Mega Draw. Digital Coupons are issued to the consumers mobile numbers.
GKSF has further tied up with Citrus Payment Solutions Ltd to offer consumer cash back to mobile wallets. This offer is available only for GKSF coupons from Malabar Gold and Bhima Jewels who are Trade partners of Season 9. The Citrus Cash Back offer is over and above the Cash back offer provided by the Merchant.
This is a unique experiment from which GKSF & CDFI are hoping to gain valuable insights into consumer behaviour, adoption of mobile payment technology, related issues, acceptance of debit cards among merchants and consumers